CrossFit Ponce 1 Page Business Plan
Overview
CrossFit Ponce has a clear business objective to develop, produce, promote and distribute High Intensity Exercises services and Equipment products. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
CrossFit Ponce has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as helping people achieve a healthier and fitter lifestyle.. This is a critical issue for our selected target market for everyone interested in being in shape.
The Value Proposition
CrossFit Ponce is uniquely positioned to deliver value to everyone interested in being fit and healthier. "CrossFit Ponce will provide a service that delivers every time.." In order to deliver on this value proposition, our team of dedicated coaches are skilled and certified making them the best at what they do.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have no real competitors within the High Intensity Exercises and Equipment field within a 40 mile radius. We believe that we can compete effectively with any future coming competitors by excelling our talent and expanding additional services within our organization.
Key Strategies
Over the next 6 months our focus will be to establish and represent Again Faster, inc. as the Caribbean and Latin America division in Puerto Rico. This task will be undertaken in the context of our broader strategy to expand the high intensity equipment services throughout Puerto Rico and the Caribbean. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 400 more customers. Expand services provided. Open other locations in the island.
About this document
High Intensity Exercises and Equipment Business Plan
This document was created by Francis of CrossFit Ponce using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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