Black Swan Performance Academy 1 Page Business Plan
Overview
Black Swan Performance Academy has a clear business objective to develop, produce, promote and distribute Inclusive dance services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Black Swan Performance Academy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as An affordable fun dance class for all ages. This is a critical issue for our selected target market of Dancers of all ages.
The Value Proposition
Black Swan Performance Academy is uniquely positioned to deliver value to Dancers of all ages. "Black Swan Performance Academy will Provide a friendly atmosphere with affordable dance classes for all ages, abilities and body types.." In order to be deliver on this value proposition, my appearance on channel 4s big ballet will aid my business in gaining custom, as I have strong links with local press, radio meaning I have publicity on my side and my dance knowledge and expertise is second to none. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Inclusive dance market. We consider our key competitors to be: Other local dance schools. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other dance schools by extensive research time spent to determine what children want and from a dance class, and the advantage of being well known through big ballet and training with Wayne sleep .
Key Strategies
Over the next 6 months our focus will be to Advertise in schools, institutions, community groups within the Yorkshire region. This task will be undertaken in the context of our broader strategy to Employ other teachers to teach more classes . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 pupils Find a permanent premise Employ staff
About this document
Inclusive dance Business Plan
This document was created by Jessica of Black Swan Performance Academy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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