NZ Wines 1 Page Business Plan
Overview
NZ Wines has a clear business objective to import red, rose, white, sparkling wine products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
The key components of our growth strategy are critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base.
The Customer
NZ Wines has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as middle class. This is a critical issue for our selected target market of upper middle class and the wealthy.
The Value Proposition
NZ Wines is uniquely positioned to deliver value to the upper middle class and the wealthy. "NZ Wines will Provide more choice and variety to the growing consumers of wine in Indonesia." In order to deliver on this value proposition, we import our wine directly from the vineyard which means lower costs and the ability to compete with other wine importers from New Zealand.
Competitors
We have a number of competitors within the Wines, red, rose, white, sparkling market. We consider our key competitors to be: Woollaston Nelson, Greyrock Hawks Bay, Canterbury House Hawks Bay, South Island Kim Crawford. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Woollaston Nelson, Greyrock Hawks Bay, Canterbury House Hawks Bay, South Island Kim Crawford by New and unique wine, lower prices than the competition.
Key Strategies
Over the next 6 months our focus will be to Find more restaurants wineries that will take the wine. This task will be undertaken in the context of our broader strategy to Spread the wine import to other cities in Indonesia. Surabaya, Bali etc. etc.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell in clubs/bars, sell in different cities and to more restaurants.
About this document
Wines, red, rose, white, sparkling Business Plan
This document was created by Stefan of NZ Wines using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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