ifix n'store 1 Page Business Plan
Overview
ifix n'store has a clear business objective to distribute smartphone accessories and repair products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
ifix n'store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as growing accessories and repair market. This is a critical issue for our selected target market of smartphone user.
The Value Proposition
ifix n'store is uniquely positioned to deliver value to smartphone user. "ifix n'store will provide premium accessories and fast repair solution." In order to be deliver on this value proposition, we we have branded accessory and original parts for repair. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the smartphone accessories and repair market. We consider our key competitors to be: ibox, estore, emax, infinite. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ibox, estore, emax, infinite by more discount for products and be able to do repair solution faster.
Key Strategies
Over the next 6 months our focus will be to sell more accessories and acquire more repair customer. This task will be undertaken in the context of our broader strategy to to be exclusive dealer and spare part wholesaler. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: exclusive dealer major spare parts wholesaler opening 100 store
About this document
smartphone accessories and repair Business Plan
This document was created by rudy of ifix n'store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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