Passion by Cylest 1 Page Business Plan
Overview
Passion by Cylest has a clear business objective to distribute Sexual Health & Enhancement products. These products have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Passion by Cylest has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create or reignite a sexual spark in relationships. This is a critical issue for our selected target market of married and unmarried women.
The Value Proposition
Passion by Cylest is uniquely positioned to deliver value to married and unmarried women. "Passion by Cylest will offer products and solutions to create happy, sexually satisfied couples." In order to be deliver on this value proposition, we our unique, top of the line product line gives an unmatched variety of options for customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sexual Health & Enhancement market. We consider our key competitors to be: Pure Romance. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pure Romance by classier consultants and stronger product line.
Key Strategies
Over the next 6 months our focus will be to become team manager. This task will be undertaken in the context of our broader strategy to become executive director. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: hold 100 parties become team manager become executive director
About this document
Sexual Health & Enhancement Business Plan
This document was created by Cylest of Passion by Cylest using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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