Pour Sports Live 1 Page Business Plan
Overview
Pour Sports Live has a clear business objective to develop, produce, promote and distribute Podcasting services. These services have been developed over many months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy, we consider it critical to identify and outline our business objectives and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Pour Sports Live has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as 'continuously delivering quality content for the entertainment of the customer'. This is a critical issue for our selected target market of localized, casual sports fans.
The Value Proposition
Pour Sports Live is uniquely positioned to deliver value to localized, casual sports fans. "Pour Sports Live will provide an insightful, educational and entertaining sports-interview on a weekly basis." In order to deliver on this value proposition, we have an exceptional social network to help obtain great 'persons-of-interest' to which other podcasters don't have access. This capability has taken considerable time, and resource development, to form the cornerstone of our competitive advantage.
Competitors
We have a no direct or localized competitors within the Podcasting market. Because of this advantage, we consider our key competitors to be: Grantland sports, NPR Columns: Sports. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Grantland sports, NPR Columns: Sports, in principle, because they are on a worldwide level of entertainment and cannot focus their efforts on localized interests.
Key Strategies
Over the next 6 months our focus will be to strategically use social-media and other platforms to spread the word of our unique podcasting experiences. This task will be undertaken in the context of our broader strategy to expand into the production and advertising of other podcasts. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 500 weekly downloads Produce other podcasts Grow a network
About this document
Podcasting Business Plan
This document was created by Aric of Pour Sports Live using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment