Relier International 1 Page Business Plan
Overview
Relier International has a clear business objective to develop, produce, promote and distribute business development and therapy services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Relier International has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of innovation and a need for business coaching. This is a critical issue for our selected target market of sole proprietors and dying businesses.
The Value Proposition
Relier International is uniquely positioned to deliver value to sole proprietors and dying businesses. "Relier International will provide creative and innovative ideas to start up or revive any business." In order to deliver on this value proposition, we depend on our intense idea generation ability coupled with solid connections. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the business development and therapy market. We consider our key competitors to be: PR firms. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PR firms because it's a new kind of consultancy.
Key Strategies
Over the next 6 months our focus will be to develop a website and a business app. This task will be undertaken in the context of our broader strategy to organize a networking event. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch business, obtain 50 customers and become a recognized brand
About this document
Business development and therapy Business Plan
This document was created by Ama of Relier International using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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