Windward Wheels 1 Page Business Plan

Wholesale and Retail Used Vehicles Business Plan

Windward Wheels 1 Page Business Plan

Overview

Windward Wheels has a clear business objective to distribute Wholesale and Retail Used Vehicles products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Windward Wheels has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a dependable vehicle at a bargain you can't beat. This is a critical issue for our selected target market of anyone with a Driver's license.

The Value Proposition

Windward Wheels is uniquely positioned to deliver value to anyone with a Driver's license. "Windward Wheels will offer our customers a 6 month exchange where they trade in their car in a similar condition and we afford them the opportunity to apply their initial down payment toward another car." In order to be deliver on this value proposition, we we welcome buy here pay here to those who would not otherwise qualify through a bank. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Wholesale and Retail Used Vehicles market. We consider our key competitors to be: King Windward Nissan, Honda Windward, Windward Dodge Chrysler Jeep


. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with King Windward Nissan, Honda Windward, Windward Dodge Chrysler Jeep


by my 3 employees and I collectively have over 100 years of experience.

Key Strategies

Over the next 6 months our focus will be to Sell half of my inventory. This task will be undertaken in the context of our broader strategy to Integrate high end vehicles into our inventory. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 customers 200 referrals Safety Checks

About this document
Wholesale and Retail Used Vehicles Business Plan
This document was created by Denise of Windward Wheels using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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