Te Hiringa 1 Page Business Plan
Overview
Te Hiringa has a clear business objective to develop, produce, promote and distribute Health, fitness & wellbeing products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Te Hiringa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To motivate clients to sustainably adhere to a healthy lifestyle. This is a critical issue for our selected target market of Anyone who eats food and/ or can walk.
The Value Proposition
Te Hiringa is uniquely positioned to deliver value to Anyone who eats food and/ or can walk. "Te Hiringa will We provide a pathway for healthy lifestyles using a positive health model that understands human psychology and there increases the likelihood for success.." In order to be deliver on this value proposition, we Our team has an intimate knowledge of the strands of the public health system while possessing the innovation that the public health system will never have.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health, fitness & wellbeing market. We consider our key competitors to be: Real Fit Score
Top End Sports
Athlinks
Body Lab Ltd
Claire Turnbull
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Real Fit Score
Top End Sports
Athlinks
Body Lab Ltd
Claire Turnbull
by We will offer a better product, we will always look to improve and innovate products and services..
Key Strategies
Over the next 6 months our focus will be to To develop an E-platform by which to engage a multitude of clients. This task will be undertaken in the context of our broader strategy to To enhance the experience of our products for clients, to increase our clients and to have a find a place of business.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Offer nutrition support services Import & sell products Launch of beta version of The Fit Club
About this document
Health, fitness & wellbeing Business Plan
This document was created by Mason of Te Hiringa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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