Cam Creations 1 Page Business Plan
Overview
Cam Creations has a clear business objective to develop, produce, promote and distribute Silk ribbon and embellishment products. These products have been developed over 18 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Cam Creations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of colors and sizes of silk ribbon availability. This is a critical issue for our selected target market of Crafters.
The Value Proposition
Cam Creations is uniquely positioned to deliver value to Crafters. "Cam Creations will Provide a large and exclusive color and size selection of silk ribbons." In order to deliver on this value proposition, we I make it a point to have more color and size availability than any of my competitors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Silk ribbons market. We consider our key competitors to be: YLI Corp, Threadart, Riversilks and Threadgatherer. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with YLI Corp, Riversilks and Threadgatherer because we have developed a cooperative relationship with Japanese silk import company Ribbon Connections inc, thus enables us to obtain exclusive pricing and access to high quality Japanese pure filament silk ribbon, therefore can offer a superior product at better price.
Key Strategies
Over the next 6 months our focus will be to Develop exclusive and beautiful hand dyed silks that will be successful in multiple markets. This task will be undertaken in the context of our broader strategy to expand our exclusive hand dyed silk colors and add matching hand dyed silk cording. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new line of hand dyed colors, target more high profile wholesale clients to obtain more high dollar orders with those wholesale customers with a goal that Cam Creations becomes a 50% wholesale distributor.
About this document
Silk ribbons Business Plan
This document was created by Annette of Cam Creations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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