Floatworld 1 Page Business Plan
Overview
Floatworld has a clear business objective to develop, produce, promote and distribute Floatations tanks, relax, revive services. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Floatworld has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Aches and pains, stress reduction, improved sleeping, sensory deprivation. This is a critical issue for our selected target market of Everyone.
The Value Proposition
Floatworld is uniquely positioned to deliver value to Everyone. "Floatworld will Feel good, explore conciousness, experience something new and very unique. Come and lie still for an hour, how hard is that." In order to be deliver on this value proposition, we A dedicated float centre that does one thing but does it well. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Floatations tanks, relax, revive market. We consider our key competitors to be: Calm water
Floatworks
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Calm water
Floatworks
by We do it better.
Key Strategies
Over the next 6 months our focus will be to Marketing, provide a clean, quality service. . This task will be undertaken in the context of our broader strategy to Offer more services and get another float tank if demand is there. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain regular customers Offer massage services Maintain high standards
About this document
Floatations tanks, relax, revive Business Plan
This document was created by James of Floatworld using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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