MonthlyDigest.com 1 Page Business Plan
Overview
MonthlyDigest.com has a clear business objective to develop, produce, promote and distribute E-Newsletter services. These services have been developed over O with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
MonthlyDigest.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Keeping in touch, adding value to customers regularly. This is a critical issue for our selected target market of Referral networks and groups like bni.
The Value Proposition
MonthlyDigest.com is uniquely positioned to deliver value to Referral networks and groups like bni. "MonthlyDigest.com will We provide an online tool that makes it easy for groups of people to put out a newsletter." In order to be deliver on this value proposition, we Best technology. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the E-Newsletter market. We consider our key competitors to be: Insert competitors names here. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Insert competitors names here by Unique solution.
Key Strategies
Over the next 6 months our focus will be to Build prototype, marketing site, materials, pitch BNI international. This task will be undertaken in the context of our broader strategy to Expand into print newsletters. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop prototype Launch BNI synergy Pitch BNI international
About this document
E-Newsletter Business Plan
This document was created by Sue of MonthlyDigest.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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