Club Plexxx 1 Page Business Plan
Overview
Club Plexxx has a clear business objective to promote Adult Entertainment services. These services have been developed over the past year with a core focus on providing an exclusive nightlife experience for potential and/or regular customers.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Club Plexxx has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as there not being a more exclusive nightlife in the city. This is a critical issue for our selected target market of entrepreneurs and business professionals.
The Value Proposition
Club Plexxx is uniquely positioned to deliver value to entrepreneurs and business professionals. "Club Plexxx will provide a comfortable and exciting experience in a safe, secure and inviting atmosphere." In order to deliver on this value proposition, we at Club Plexxx will not only offer a unforgettable experience for our customers but also a very lucrative opportunity for those who make a living in this particular profession. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Adult Entertainment market. We consider our key competitors to be: all of the current gentlemens clubs in the State of Delaware. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with a variety of entertainers and special events thrown on a larger scale .
Key Strategies
Over the next 6 months our focus will be to promote and advertise through radio, word of mouth and social networking.This task will be undertaken in the context of our broader strategy to expand the business and offer more convenient services to enhance the experience. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Opening the business successfully, becoming a featured club and to gross $100,000 in our first year and a half of service.
About this document
Adult Entertainment Business Plan
This document was created by Harold of Club Plexxx using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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