Cognition 1 Page Business Plan
Overview
Cognition has a clear business objective to develop, produce, promote and distribute Meaningful software products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Cognition has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Collaboration. This is a critical issue for our selected target market of Older care providers.
The Value Proposition
Cognition is uniquely positioned to deliver value to Older care providers. "Cognition will We provide meaningful software solutions that improve the lives of those living with dementia or old age. We take paper processes and turn them into collaborative software applications. Our retained services allow care providers to grow or improve business.." In order to be deliver on this value proposition, we Our unique blend of operational and technical experience gives us the foresight to understand the clients needs.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Meaningful software market. We consider our key competitors to be: My dementia life. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My dementia life by Portability
Ease of use
Price point
Inclusion of family
Simplicity.
Key Strategies
Over the next 6 months our focus will be to Write new version of iReminisce. This task will be undertaken in the context of our broader strategy to Launch new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Rework to all platforms Obtain 100 clients Attract global interest
About this document
Meaningful software Business Plan
This document was created by Tony of Cognition using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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