Hair By "Me and Mariah" Inc 1 Page Business Plan
Overview
Hair By "Me and Mariah" Inc has a clear business objective t promote and distribute %100 Luxury Human Indian Hair. The planning of the company has been developed over a course of time with a core focus on providing quality hair to perspective customers.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability and create a source of comfort and confidence within the female community. It is critical that we balance revenue growth with the growth in our cost base.
The Customer
Hair By "Me and Mariah" Inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to uplift and be model to all consumers. This is a critical issue for our selected target market of Females.
The Value Proposition
Hair By "Me and Mariah" Inc is uniquely positioned to deliver quality to our customers by not only providing luxury product but by also encouraging entrepreneurship and growth within the company . "Hair By "Me and Mariah" Inc will Provide grade A service to consumers. In order to be deliver on this value proposition, we will strategically market Hair By "Me and Mariah" as a brand with the capability to expand beyond supplying just weave. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair market. We consider our key competitors to be: All other luxury hair companies . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All other luxury hair companies by our Grade A product imported directly from India. Hair quality is 100 percent human unprocessed hair.
Key Strategies
Over the next 6 months our focus will be to Create a brand . This task will be undertaken in the context of our broader strategy to Expand the brand by promotions through social networking to gain loyal customers and attract various consumers to eventually produce more product that complements the initial product such as; rhinestoned flat irons, rhinestoned mirrors and lip stick/gloss . A web page will be created to display and sell the product as well as give an inside view of how our brand is created through pictures, videos and daily blog posts. Business cards will be provided to expand clientele and promote revenue. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand product line by introducing new product, build a large and loyal clientele, network and team up with other growing businesses , be of service to the upcoming generations (branding philanthropy) , implement charity work.
About this document
Hair Business Plan
This document was created by Ayesha of Hair By "Me and Mariah" Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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