Isp 1 Page Business Plan
Overview
Isp has a clear business objective to develop, produce, promote and distribute Life Insurance services. These services have been developed over 11 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Isp has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Remove risk. This is a critical issue for our selected target market of Bancassurance.
The Value Proposition
Isp is uniquely positioned to deliver value to Bancassurance. "Isp will Promise for better tomorrow." In order to be deliver on this value proposition, we Innovation and distribution support. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Life Insurance market. We consider our key competitors to be: Big 4 insurers and VUL challengers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Big 4 insurers and VUL challengers by Innovation and agility.
Key Strategies
Over the next 6 months our focus will be to Saturate distribution capabilities. This task will be undertaken in the context of our broader strategy to Develop to protection and btoc. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Saturate bancassurance Develop CPI Develop BtoC
About this document
Life Insurance Business Plan
This document was created by Test of Isp using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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