Modular Maintenance 1 Page Business Plan
Overview
Modular Maintenance has a clear business objective to distribute Mechanical & Electrical Maintenance services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Modular Maintenance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as One stop maintenance. Keep legislative maintenance in check. Help clients reduce repair cost. This is a critical issue for our selected target market of Facilities Manager, Private business property.
The Value Proposition
Modular Maintenance is uniquely positioned to deliver value to Facilities Manager, Private business property. "Modular Maintenance will One stop maintenance bureau." In order to be deliver on this value proposition, we Public sector tendered supplier costs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mechanical & Electrical Maintenance market. We consider our key competitors to be: Kier, Mitie . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kier, Mitie by Competative costs, web based, low overheads, good relationships with suppliers.
Key Strategies
Over the next 6 months our focus will be to Contact potential customers via meetings, email, publicity. Social media e.g LinkedIn . This task will be undertaken in the context of our broader strategy to Grow number of M&E services. Add additional services building maintenance . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Client base Supplier relations Web based system
About this document
Mechanical & Electrical Maintenance Business Plan
This document was created by Gerald of Modular Maintenance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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