Pristeen Kleen Ltd 1 Page Business Plan
Overview
Pristeen Kleen Ltd has a clear business objective to develop, promote and distribute Residential and Commercial Cleaning Services. These services have been developed over 10 years with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire a 25% market share in the cleaning industry. This we plan to achieve through customer acquisition. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of our customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pristeen Kleen Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a first class cleaning company with a clear focus on customer satisfaction through effective service delivery. This is a critical issue for our selected target market of residential and commercial property owners.
The Value Proposition
Pristeen Kleen Ltd is uniquely positioned to deliver value to residential and commercial property owners. "Pristeen Kleen, will deliver our services while focusing on our core value of customer satisfaction thru MAGIC." In order to deliver on this value proposition, we key on our training program that focuses on customer based service delivery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the residential and commercial cleaning services market. We consider our key competitors to be: O'la Kleen Ltd. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with O'la Kleen Ltd. by exercising our personal touch in service delivery that allows us to Make A Great Impression Constantly..
Key Strategies
Over the next 6 months our focus will be to Develop a dynamic Sales and Marketing department... This task will be undertaken in the context of our broader strategy to Expand into sales and distribution of our cleaning products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtaining a 20% market share in the industry, signing our 100th customer, and the opening of our home office, training and development center. We also plan the launch of our cleaning products.
About this document
Residential and Commercial Cleaning Services Business Plan
This document was created by Kolawole of Pristeen Kleen Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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