Fife Energy Surveys 1 Page Business Plan
Overview
Fife Energy Surveys has a clear business objective to produce Property Energy Surveys. These services have been developed over 1 year with a core focus on developing business opportunities in the Fife market.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Fife Energy Surveys has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as helping customers meet statutory requirements to sell or rent their properties.. This is a critical requirement for our selected target market of Landlords and estate agents.
The Value Proposition
Fife Energy Surveys is uniquely positioned to deliver value to Landlords and estate agents. "Fife Energy Surveys will provide reliable, affordable energy surveys to tight deadlines". In order to deliver this, we have monitored competitors pricing whilst delivering the service on a smaller scale. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Property Energy Surveys market. We consider our key competitors to be:
- JustEPC
- FirstCall Home Assist
- Green Deal Advice Centre
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with JustEPC
FirstCall Home Assist
Green Deal Advice Centre
due to lower overheads, direct customer engagement and the ability to confirm appointments instantly.
Key Strategies
Over the next 6 months our focus will be to grow our brand awareness in the local area. This task will be undertaken in the context of our broader strategy to develop relationships with local estate agents and preferred installers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To gain repeat business, engage other contractors and win a local authority contract.
About this document
Property Energy Surveys Business Plan
This document was created by Jeanette of Fife Energy Surveys using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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