Pacific Point Properties 1 Page Business Plan
Overview
Pacific Point Properties has a clear business objective to develop, produce, promote and distribute Real Estate products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Pacific Point Properties has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as New home affordability. This is a critical issue for our selected target market of Foreclosures.
The Value Proposition
Pacific Point Properties is uniquely positioned to deliver value to Foreclosures. "Pacific Point Properties will offer afordable rental units." In order to be deliver on this value proposition, we are seasoned real estate professionals that know the market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real Estate market. We consider our key competitors to be: Because of the recent government overhaul of the Big 3 banks most real estate minded individuals are in the market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Because of the recent government overhaul of the Big 3 banks most real estate minded individuals are in the market by We don't focus on failures only as success.
Key Strategies
Over the next 6 months our focus will be to our objective is to rebuild our real estate portfolio and re-enter the rental property business. This task will be undertaken in the context of our broader strategy to Within the next 12 months we intend to acquire 10 rental properties. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Residential Units Commercial Properties Land
About this document
Real Estate Business Plan
This document was created by Gary of Pacific Point Properties using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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