Blue Mountain 1 Page Business Plan
Overview
Blue Mountain has a clear business objective to produce Plumbing,Heating&Cooling services. These services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Blue Mountain has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to make life more comfortable and safe.. This is a critical issue for our selected target market of Home owners.
The Value Proposition
Blue Mountain is uniquely positioned to deliver value to Home owners. "Blue Mountain will Provide a repair service that is efficient, safe and improves the quality of life." In order to be deliver on this value proposition, we We offer high quality products and services at a fair price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Plumbing,Heating&Cooling market. We consider our key competitors to be: Applewood,Plumbline,AAA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Applewood,Plumbline,AAA by Services with integrity
Key Strategies
Over the next 6 months our focus will be to Market my business aggressively. This task will be undertaken in the context of our broader strategy to Add employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Achieve financial goals Hire new employees Market to my customers
About this document
Plumbing,Heating&Cooling Business Plan
This document was created by Nathan of Blue Mountain using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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