Sunrise Computers and Electronics 1 Page Business Plan
Overview
Sunrise Computers and Electronics has a clear business objective to distribute Computer and electronic products and services. The merchandise and services have been adapted over the past 5 years with a core focus on addressing the key needs of our customer problems and associated opportunities.
The Business Objectives
When, as a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process. With tighter profits we hope to expand our sales, and thus have a higher profit ratio.
The Customer
Sunrise Computers and Electronics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems as Service and maintenance of our customer computers and equipment. This is a critical issue for our selected target market of People interested in cutting edge Technology.
The Value Proposition
Sunrise Computers and Electronics is uniquely positioned to deliver value to People interested in cutting edge Technology. "Sunrise Computers and Electronics will Provide and care for our customer IT needs." In order to be deliver on this value proposition, we take personal care of our customers and keep their trust in our company with over 40 years in the business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Computers and electronics market. We consider our key competitors to be: Apple, best buy, target, walmart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Apple, best buy, target, walmart by We have the added experience and personal care in servicing and choosing computer products. Our competitors don't have that edge..
Key Strategies
Over the next 6 months our focus will be to Direct contact new customers with new and exciting products. Create new types of profit centers within the company. We will start by developing digital signage directed to restaurants, a news letter to go out to churches, and personal contact to key people at churches and schools. This task will be undertaken in the context of our broader strategy which is to Have a positive cash flow after 12 months. We may need to add new sales consultants when and where needed. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: creating a larger customer base, increased profits with a positive cash flow, and a more knowledgable sales staff.
About this document
Computers and electronics Business Plan
This document was created by Eric good of Sunrise Computers and Electronics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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