Re create 1 Page Business Plan
Overview
Re create has a clear business objective to develop, produce, promote and distribute Gel nails products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Re create has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Perfectly dry beautiful nails in 45 minutes. This is a critical issue for our selected target market of Young girls mums ladies that lunch.
The Value Proposition
Re create is uniquely positioned to deliver value to Young girls mums ladies that lunch. "Re create will I train groups of ladies to create thier own beautifully polished nails that are chip free and immediately dry." In order to be deliver on this value proposition, we We offer and experience during the training of a fabulous location on board a boat and with lunch after. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gel nails market. We consider our key competitors to be: Affinity
All of the beauty shops on the high street
Chinese nails . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Affinity
All of the beauty shops on the high street
Chinese nails by We offer an experience actually training of using the product .
Key Strategies
Over the next 6 months our focus will be to Pitch to Maddison's gel
Leaflets to the lightship
Leaflets locally
Facebook
Twitter
Website
Local magazine advert
Business cards / word of mouth
. This task will be undertaken in the context of our broader strategy to Employ workers for party plan. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First training course First hen night First prom night
About this document
Gel nails Business Plan
This document was created by Christie of Re create using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment