The Saucy Sandwich 1 Page Business Plan
Overview
The Saucy Sandwich has a clear business objective to produce gourmet kosher food. These services are being developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product and acquire new customers. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Saucy Sandwich has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as limited kosher options available. This is a critical issue for our selected target market of pedestrians.
The Value Proposition
The Saucy Sandwich is uniquely positioned to deliver value to Pedestrians. "The Saucy Sandwich will Provides quick hot delicious kosher food to those in a rush." In order to be able to deliver on this value proposition, we have a unique advantage of being able to provide kosher options in the downtown area. This capability has taken considerable time and resources to strategically plan and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the food truck market and a few competitors in the kosher marker. We consider our key competitors to be: MetroKlub, Milt's, and other local competing food trucks. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MetroKlub, Milt's , and other local competing food trucks. by providing a need for an expanding kosher market with the ability to have a reasonably priced product thanks to the low over head of a food truck.
Key Strategies
Over the next 6 months our focus will be to Create a product that serves a need. This task will be undertaken in the context of our broader strategy to expanding menu and building a structure for small catering. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 25 repeat customers Sell 50 sandwiches a day Service 2 kosher lunch parties a month
About this document
Gourmet Kosher Sandwiches Business Plan
This document was created by Adam of The Saucy Sandwich using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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