Doggy total fitness 1 Page Business Plan
Overview
Doggy total fitness has a clear business objective to develop, produce, promote and distribute pet hospitality. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch new products and services. Whilst our existing products and services have been useful for testing the customer problem, new products and services are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Doggy total fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as time. This is a critical issue for our selected target market of helping your pet when your unable too.
The Value Proposition
Doggy total fitness is uniquely positioned to deliver value to helping your pet when your unable too. "Doggy total fitness will Provide services that can be taken care of all in one rather then jumping around to different companies." In order to be deliver on this value proposition, being a pet owner myself, I will be more personable, treat your pet like my own, provide a service that includes everything in one location rather then jumping around to different companies or locations. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the pet service market. We consider our key competitors to be: Pet Smart
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pet Smart
by Unlike pet smart your dealing with one person that will listen to your needs. No jumping around managers to get what you want, because if something is not done right it will be taking care of right away. No wait times, or wait 5 business days. Etc. I will care for your animal like my own. You will not have to hand over your pet to a stranger, or worry about who is taking care of them. It will be me all the time delivering a positive WOW experience!.
Key Strategies
Over the next 6 months our focus will be to my continuous learning experience and listening to customers needs will add on to the services that I provide. Launching services that can be done all in one place can be feasible for most. For example going to the bank to pay your mortgage, and car loan, home equity, adding a account, and talking to your Financial advisor in one branch is a lot easier and time consuming then going to two or three others branches. Customer satisfaction is my number goal because customer want what they pay for period. Outstanding rapport is key for my clients to feel worrying free for both animal and owner. . This task will be undertaken in the context of our broader strategy to Taking note of what works and what does not is what I will be doing daily to improve my services. Nothing is perfect but getting close enough to it is where I'm aiming. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Launch a new services
About this document
Animal hospitality, and needs Business Plan
This document was created by Jerome of Doggy total fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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