RaynMakr 1 Page Business Plan
Overview
RaynMakr has a clear business objective to develop Mobile Agnostic CRM Software products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
RaynMakr has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A tool to increase sales performance and engagement utilizing web 2.0 techniques such as social media to build expertise and mobile technologies such as GPS to enhance connecting.. This is a critical issue for our selected target market of Fortune 1000 sales departments.
The Value Proposition
RaynMakr is uniquely positioned to deliver value to Fortune 1000 sales departments. "RaynMakr will Provide a tool that fully organizes and automates a salespersons day." In order to be deliver on this value proposition, we Our unique technology utilizes all the inherent capabilities of a mobile device and that combined with our unique algorithm give us a complete advantage over every solution available on the market today.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile Agnostic CRM Software market. We consider our key competitors to be: SAP
Sales force
IBM
Oracle
Microsoft. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with SAP
Sales force
IBM
Oracle
Microsoft by We offer a bolt on platform that not only works with any of our competitors back end software systems, but we supercharge CRM and offer a more complete and advanced system compared to any of them. .
Key Strategies
Over the next 6 months our focus will be to Sign up fortune 1000 company for beta. This task will be undertaken in the context of our broader strategy to Have at least 20,000 users from enterprise fortune 1000 companies. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch product Get 10 customers Get 100 customers
About this document
Mobile Agnostic CRM Software Business Plan
This document was created by Joe of RaynMakr using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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