J Ghouls 1 Page Business Plan
Overview
J Ghouls has a clear business objective to distribute Gifts in a shop of products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
J Ghouls has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Christmas. This is a critical issue for our selected target market of Adults and teenagers.
The Value Proposition
J Ghouls is uniquely positioned to deliver value to Adults and teenagers. "J Ghouls will Provide our custers with gifts that will please the eyes." In order to be delivered on this value proposition, we offer a Wide market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gifts in a gift shop market. We consider our key competitors to be: Amazon, Starbucks, coca cola, good times
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Amazon, Starbucks, coca cola, good times
by Smart market, strategic planning.
Key Strategies
Over the next 6 months our focus will be to Let citizens through the door to buy gifts for loved ones.. This task will be undertaken in the context of our broader strategy to Grow the profit.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Variety of gifts, Wrap your gifts, and Swap magazines.
About this document
Gifts in a gift shop Business Plan
This document was created by John of J Ghouls using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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