La 1 Page Business Plan
Overview
La has a clear business objective to develop, produce, promote and distribute Jewllery products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
La has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Having nice items. This is a critical issue for our selected target market of lady's and men wanting to buy for ladys.
The Value Proposition
La is uniquely positioned to deliver value to lady's and men wanting to buy for ladys. "La will Jewllery less than half price." In order to be deliver on this value proposition, we Our brand offers jewllery at an affordable rate. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Jewllery market. We consider our key competitors to be: Swoski pandora . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Swoski pandora by Price range .
Key Strategies
Over the next 6 months our focus will be to News paper
Sale from stores
Sales men. This task will be undertaken in the context of our broader strategy to Open store called la . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create new brand website launch Sale Repeat custom
About this document
Jewllery Business Plan
This document was created by Adam of La using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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