LLOYDESIGNS 1 Page Business Plan

Surveying equipment Business Plan

LLOYDESIGNS 1 Page Business Plan

Overview

LLOYDESIGNS has a clear business objective to develop, produce, promote and distribute Surveying equipment products and services. These products and services have been developed over 4months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

LLOYDESIGNS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Timely delivery, quality equipment at affordable prices. This is a critical issue for our selected target market of Surveyors, engineers, students, property developers.

The Value Proposition

LLOYDESIGNS is uniquely positioned to deliver value to Surveyors, engineers, students, property developers. "LLOYDESIGNS will Surveying solutions at the click of a button." In order to be deliver on this value proposition, we Experience from being a land survey student to land surveyor via mining and civil engineering, been there done that. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Surveying equipment market. We consider our key competitors to be: Leica
Wild Heerburg
Hilger and Watts
Nikon
Sokkisha. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Leica
Wild Heerburg
Hilger and Watts
Nikon
Sokkisha by LLOYDESIGN is better than it's competitors because it aims to improve on what the big market players are doing by reaching out to small businesses, students and the average Joe who wants to extend his 2-bedroom house and needs a dumpy level for 2 days. Besides providing equipment we also provide advice and software ideas to make the job easy..

Key Strategies

Over the next 6 months our focus will be to Embarking on an intensive online marketing and trading targeting small upcoming businesses, university and college engineering students.. This task will be undertaken in the context of our broader strategy to Become an agent of one of the big market players, employer, and become a competitor in the Southern African market.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open a branch in Australia and New Zealand Provide a surveying service

About this document
Surveying equipment Business Plan
This document was created by Lloyd of LLOYDESIGNS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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