Stars Concierge LLC 1 Page Business Plan

Localized runner services Business Plan

Stars Concierge LLC 1 Page Business Plan

Overview

Stars Concierge LLC has a clear business objective to distribute Localized Runner Services. These products and services have been developed over 4 months with a core focus on addressing the key customer problem of being in a college town when the majority of customers have limited access to transportation.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer needs, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Stars Concierge LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need as the ability to have goods and services delivered to their doorstep in a reasonable amount of time. Also the ability to schedule a delivery of goods or services ahead of time. This is a critical issue for our selected target market of college students without transportation.

The Value Proposition

Stars Concierge LLC is uniquely positioned to deliver value to college students without transportation. "Stars Concierge LLC will We hand deliver goods to your doorstep with just a phone call or a simple order online." In order to be deliver on this value proposition, we You are able to custom order a majority of local products without the need to leave your home. Our service guarantees you won't miss out due to being without transportation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have only one competitor within the localized runner services market. We consider our key competitors to be Pony Express . Our understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pony Express by offering more than just a limited menu at restaurants.
We offer personal services such as grocery shopping and delivery and concert/event tickets.

Key Strategies

Over the next 6 months our focus will be to Launch our mobile concierge service in Eugene, Oregon.
Purchase a web domain to drive web based orders for college students at University of Oregon.
Build a team of delivery and sales representatives.
Advertise using local and network marketing techniques to acquire a customer based and build a professional relationship with at least four major businesses in the Eugene area. This task will be undertaken in the context of our broader strategy to In the next twelve months I want to open a second branch for The Oregon coast and establish a partnership with four more local major businesses.
In addition, have a telephone call center for the online orders to maximize growth potential.
Also start expanding into destination concierge services, such as Las Vegas, Reno, Seattle, San Francisico, and Tahoe.
Likewise Be able to provide event tickets on a regular basis.
Contract with limousine services in three major cities to provide transportation thru a mobile application. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Advertise our services, launch the website with online ordering capability, Obtain a regular flow of weekly orders, open a call center for faster orders, contract with five to ten major businesses to use their sponsorship in advertisement, expand into four major cities and advertise in the airport as well as in local network marketing media.
Our ultimate goal is to offer a driver service in every city in which we have a mobile concierge branch.

About this document
Localized runner services Business Plan
This document was created by Melysa of Stars Concierge LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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