Cosmetics groups 1 Page Business Plan

organic make up Business Plan

Cosmetics groups 1 Page Business Plan

Overview

Cosmetics groups has a clear business objective to develop, produce, promote and distribute organic make up products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cosmetics groups has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer satisfaction and well being. This is a critical issue for our selected target market of health conscious women.

The Value Proposition

Cosmetics groups is uniquely positioned to deliver value to health conscious women. "Cosmetics groups will 100% organic cosmetics for an affordable price= healthy looking skin with zero chemicals." In order to be deliver on this value proposition, we Cosmetics group delivers 100% organic make up products. Our company's main goal is satisfy health conscious customers, yet offering affordable prices for everyone. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the organic make up market. We consider our key competitors to be: Dr. Hauschka
Ecco Bella
ZAO make up . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dr. Hauschka
Ecco Bella
ZAO make up by Unique line of make up, affordable prices, long lasting make up, cruelty-free (no animal testing).

Key Strategies

Over the next 6 months our focus will be to Appoint a sales manager
Offer free make up and provide free make up consultations
Price differentiation strategy
Offer discounts for loyal customers
100% satisfaction guaranteed
. This task will be undertaken in the context of our broader strategy to Open a new line of products
Expend internationally
E-market thru social websites to reach more customers and establish and strong brand name
Offer free classes of make up for customers
. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 500 customers Gain the comet arrive advantage in organic make up industry Enhance the brand name

About this document
organic make up Business Plan
This document was created by Kate of Cosmetics groups using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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