Unesta 1 Page Business Plan
Overview
Unesta has a clear business objective to promote Properties in India services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Unesta has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Good service and transparency in transactions. This is a critical issue for our selected target market of NRI's.
The Value Proposition
Unesta is uniquely positioned to deliver value to NRI's. "Unesta will Connect them with best of best property developers in India based on past track record, bring accountability in transactions and good after sales service." In order to be deliver on this value proposition, we Experience and understanding of this community after completing 600 plus transactions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Properties in India market. We consider our key competitors to be: Proptiger
India homes
Hdfc red. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Proptiger
India homes
Hdfc red by Unique customer handling skills .
Key Strategies
Over the next 6 months our focus will be to Listing property developers to generate revenue. This task will be undertaken in the context of our broader strategy to Reaching our target audience across the globe. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Number of properties listed Number of hits on website Leads generated
About this document
Properties in India Business Plan
This document was created by Vikram of Unesta using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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