abduction clothing 1 Page Business Plan

funky tshirt and club wear Business Plan

abduction clothing 1 Page Business Plan

Overview

abduction clothing has a clear business objective to develop, produce, promote and distribute funky tshirt and club wear products. These products have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

abduction clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as clubwear is often more resemblance to swim wear and therefore no an option to many. Abduction Clothing will fill this gap with gorgeous and practical clothes that are original and different from the rest on the market. This is a critical issue for our selected target market of clubbers and emos.

The Value Proposition

abduction clothing is uniquely positioned to deliver value to clubbers and emos. "abduction clothing will sell chic and stylish clothing for people that aren't afraid to be unique." In order to be deliver on this value proposition, we Our original designs can't be found anywhere else on the planet and are designed to make your shape look amazing and to be practical and comfy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the funky tshirt and club wear market. We consider our key competitors to be: Cyber dog and Contagioud Clubwear. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cyber dog by Our clothing is highly wearable, affordable and can be customised.

Key Strategies

Over the next 6 months our focus will be to do competitions in magazines, seo and Social promotion. This task will be undertaken in the context of our broader strategy to Email marketing, blog marketing, press releases, fashion shows and events. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: find wholesaler and complete business plan launch business and sell 1000 tshirt.

About this document
funky tshirt and club wear Business Plan
This document was created by andrea of abduction clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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