Dunkin Donuts 1 Page Business Plan
Overview
Dunkin Donuts has a clear business objective to develop, produce, promote and distribute Food and drinks products. These products have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Dunkin Donuts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Better customer service. This is a critical issue for our selected target market of the coffee drinker
The Value Proposition
Dunkin Donuts is uniquely positioned to deliver value to all age groups. "Dunkin Donuts will Speed of service with great customer service." In order to be deliver on this value proposition, more time to train and hire more employees.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food and drinks market. We consider our key competitors to be: Mcdonalds
Starbucks
7-11
Royal farm . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mcdonalds
Starbucks
7-11
Royal farm by Coffee .
Key Strategies
Over the next 6 months our focus will be to Training of new and exciting employees to help grow sales . This task will be undertaken in the context of our broader strategy to Customer service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grow sales in this process will need to hire and train new managers and employees
About this document
Food and drinks Business Plan
This document was created by Mike of Dunkin Donuts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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