APOLLO SPORTS 1 Page Business Plan
Overview
APOLLO SPORTS has a clear business objective to develop Mixed martial arts gym services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
APOLLO SPORTS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Getting individuals involved within a new sport. This is a critical issue for our selected target market of 14 year olds upwards.
The Value Proposition
APOLLO SPORTS is uniquely positioned to deliver value to 14 year olds upwards. "APOLLO SPORTS will A affordable service that will benefit the customer." In order to be deliver on this value proposition, we We are unique in delivering a number of different activities within our gym.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mixed martial arts gym market. We consider our key competitors to be: Two current mixed martial arts gym's in the surrounding area of Hertfordshire. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Two current mixed martial arts gym's in the surrounding area of Hertfordshire. by Affordable with Experienced coaches which help give individuals a chance to try something new and get off the streets. .
Key Strategies
Over the next 6 months our focus will be to Increase customers by double
. This task will be undertaken in the context of our broader strategy to Affordability of gaining a new gym space . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase students within the gym Move to a better gym space Develop our experience with new coaches
About this document
Mixed martial arts gym Business Plan
This document was created by THOMAS HARKIN of APOLLO SPORTS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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