Essential Medical Intervention Ltd 1 Page Business Plan
Overview
Essential Medical Intervention Ltd has a clear business objective to develop, produce, promote and distribute First Aid and HSE training services. These products and services have been developed over 3-month with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Essential Medical Intervention Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for Health and Safety and First Aid training. This is a critical issue for our selected target market of small to medium sized businesses.
The Value Proposition
Essential Medical Intervention Ltd is uniquely positioned to deliver value to small and medium sized businesses. "Essential Medical Intervention Ltd will provide training and certification that is nationally recognised." In order to deliver on this value proposition, our unique experiences and professional backgrounds within the company provide a second-to-none service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the First Aid and HSE training services market. We consider our key competitors to be: St Johns Ambulance and the Red Cross. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with St Johns Ambulance and the Red Cross by providing a professional, personal service. Tailor made to the needs of the client.
Key Strategies
Over the next 6 months our focus is to gain an awarding body accreditation e.g. City & Guilds. This task will be undertaken in the context of our broader strategy to working from own business premises. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain professional accreditation Work with at least 100 clients Launch a new certificate training scheme
About this document
First Aid and HSE training services Business Plan
This document was created by James of Essential Medical Intervention Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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