JFP ENTERPRISES 1 Page Business Plan
Overview
JFP ENTERPRISES has a clear business objective to develop, produce, promote and distribute Consulting & electrical product sales products and services. These products and services have been developed over 12 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
JFP ENTERPRISES has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will strive to provide excellent service and close the gap in the industry. This is a critical issue for our selected target market of SMME Start ups and electrical repair industry.
The Value Proposition
JFP ENTERPRISES is uniquely positioned to deliver value to SMME Start ups and electrical repair industry. "JFP ENTERPRISES will Provide HR solutions to SMME's and Quality approved products at competitive rates." In order to be deliver on this value proposition, we Through constructive support partnership and representation of industry approved manufacturers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Consulting & electrical product sales market. We consider our key competitors to be: Wilec, Calidus, Electrom SA . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wilec, Calidus, Electrom SA by We will be bring products to the market that has been well known but no longer available due to the closure of WST.
Key Strategies
Over the next 6 months our focus will be to Be proactive in the market working with customers to achieve excellent customer service at competitive prices. This task will be undertaken in the context of our broader strategy to We Will be working on introducing new products and services in our range so we can broaden our customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce the WST products back into the market Add products to provide a wider range Continually expand our knowledge to provide a complete consulting service
About this document
Consulting & electrical product sales Business Plan
This document was created by Jeremy of JFP ENTERPRISES using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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