LAMB MEETING 1 Page Business Plan

Lamb meat and milk Business Plan

LAMB MEETING 1 Page Business Plan

Overview

LAMB MEETING has a clear business objective to develop, produce, promote and distribute lamb meat and milk products. These products will be developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

LAMB MEETING has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have fresh lamb meat at their business. This is a critical issue for our selected target market of Barbacoa producers.

The Value Proposition

LAMB MEETING is uniquely positioned to deliver value to Barbacoa producers. "LAMB MEETING will provide lamb meat ready to be cooked, two times per week." In order to be deliver on this value proposition, we will deliver fresh meat without weight loses because of transportation and will cargo only what is needed: the meat. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the lamb meat and milk market. We consider our key competitors to be: Sistema producto borrego y caprino. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sistema producto borrego y caprino by the cost structure and pre-process applied.

Key Strategies

Over the next 6 months our focus will be to feed lambs efficiently to gain weight fast and promote their sale directly in the domestic market. This task will be undertaken in the context of our broader strategy to grow the herd and start producing sheep cheese. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire a ranch, rented or buyed. Buy skinny lambs and sale them fat. Start producing our own genetic line.

About this document
Lamb meat and milk Business Plan
This document was created by Rodolfo of LAMB MEETING using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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