Connect 1 Page Business Plan
Overview
Connect has a clear business objective to develop, produce, promote and distribute Create things to do products and services. These products and services have been developed over 1 month with a core focus on addressing the key customers problems.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Connect has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To make it easier to connect with friends and family with things to do.. This is a critical issue for our selected target market of Adults 18-40.
The Value Proposition
Connect is uniquely positioned to deliver value to Adults 18-40. "Connect will To provide people with fun and creative package to help people interact with each oher." In order to be deliver on this value proposition, we Our approach to connecting our customers with fun and interactive adventures.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Create things to do market. We consider our key competitors to be: Gravy, Groupon, Living Social. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gravy, Groupon, Living Social by Connect focuses primarily on creating atmospheres and environments for our customers we aren't just a daily deals company. We're a interactive company.
Key Strategies
Over the next 6 months our focus will be to I will expand our sales force by offering competitive commission based opportunities!. This task will be undertaken in the context of our broader strategy to Well expand the application where it allows for you to connect with your friends while making decisions and purchases.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: App launch Expand to 7 major cities 20,000 monthly packages sold
About this document
Create things to do Business Plan
This document was created by Chris of Connect using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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