Strike point development 1 Page Business Plan
Overview
Strike point development has a clear business objective to develop Aiming systems products. These concept for this system has been developed over the last 8 yeasr with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst no prototype is has been produced, we believe this will be a brief and economical process Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these.
The Customer
Strike point development has been created with a clear focus on the needs of our customers. Through a structured almost a decade of military service most spent as a crew serve gunner we have validated the key customer problem as Soldier accuracy with crew serve weapons. This is a critical issue for our selected target market of not only the various branches of the United States but also those foreign militaries with similar equipment.
The Value Proposition
Strike point development is uniquely positioned to deliver value to Military. "Strike point development will Vastly improved qualification, and ultimately will be a force multiplication tool." In order to deliver on this value proposition, we rely on simplicity in design. This capability has taken considerable time to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aiming systems market. We consider our key competitors to be the Crows systems . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Crows systems by being Simpler, lighter, faster, more versatile .
Key Strategies
Over the next 6 months our focus will be to start designs. This task will be undertaken in the context of our broader strategy to complete the designs and release the product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete designs,complete our First prototype and refinement of the final product.
About this document
Aiming systems Business Plan
This document was created by Mark Otte of Strike point development using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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