Murangie Events 1 Page Business Plan
Overview
Murangie Events has a clear business objective to promote Parties. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Murangie Events has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Time saving. This is a critical issue for our selected target market of Parents.
The Value Proposition
Murangie Events is uniquely positioned to deliver value to Parents. "Murangie Events will Deliver the best party for your little lived ones." In order to be deliver on this value proposition, we Our products are unique and our designs are flexible according to your specifications. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Parties market. We consider our key competitors to be: PIB. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PIB by Design flexibility.
Key Strategies
Over the next 6 months our focus will be to E-markerting. This task will be undertaken in the context of our broader strategy to Expand to larger funtions like weddings. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain more than 500 costumers Launch a new line of wedding events Launch an admin stream, thus event planning
About this document
Parties Business Plan
This document was created by Phumbude of Murangie Events using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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