Responsive Communications 1 Page Business Plan
Overview
Responsive Communications has a clear business objective to develop, produce, promote and distribute Visual Web Communication Design services. These services have been developed over 14 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Responsive Communications has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as After hour service. This is a critical issue for our selected target market of Established Local Businesses.
The Value Proposition
Responsive Communications is uniquely positioned to deliver value to Established Local Businesses. "Responsive Communications will Collaborate with clients to design & develop visually appealing websites that are easy to use and communicate effectively.." In order to be deliver on this value proposition, we We keep up with the latest trends in online communication and focus on user needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Visual Web Communication Design market. We consider our key competitors to be: TBD. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with TBD by After hours premium service at an affordable price. .
Key Strategies
Over the next 6 months our focus will be to Establish long term company direction and vision including the primary qualities which form the foundation of the business. . This task will be undertaken in the context of our broader strategy to Use this direction & vision to market the services to new customers. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 8 new clients - Jan. 2015 Custom website - Sept. 2014 Company direction & vision - Oct. 2014
About this document
Visual Web Communication Design Business Plan
This document was created by Ryan of Responsive Communications using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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