Environmental Planning Advocates 1 Page Business Plan
Overview
Environmental Planning Advocates has a clear business objective to develop, produce, promote and distribute green construction building materials and services. These products and services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to heighten interest of customers to use green & sustainable products for lower construction & maintenance costs. Whilst our existing conventional building construction products & services have been useful for testing the customer problem, new products & system are required to fully capitalise on our business potential. Our growth path is clearly oriented around the introduction of new products which are green & sustainable, its distribution and the subsequent marketing of these. It is understood that costs will be associated with product distribution and marketing and these have been allowed for in our budget.
The Customer
Environmental Planning Advocates has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as proof that using alternative green building materials and services will lower construction cost & efficiency in maintenance. This is a critical issue for our selected target market of environment conscious property owners.
The Value Proposition
Environmental Planning Advocates is uniquely positioned to deliver value to environment conscious property owners. "Environmental Planning Advocates will we provide an alternative solution for effective maintenance & low construction cost system using green & sustainable products." In order to deliver on this value proposition, we as a group of professionals from construction & environmental industry specializing in using green & sustainable systems will provide a solution to uplift human living standards by using this alternative products & services to conventional methods. This capability has to be taken considerable time and resources to develop and form a cornerstone for our competitive advantage.
Competitors
We have a number of competitors within the green construction building materials and services market. We consider our key competitors to be: greenhomesphilippines.com, sibonga.com, greenasiaconstruction.com, greenhomesphilippines.com, philgeogreen.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with greenhomesphilippines.com, sibonga.com, greenasiaconstruction.com, greenhomesphilippines.com, philgeogreen.com by seeking for low cost alternative green & sustainable products & services to recommend our customers.
Key Strategies
Over the next 6 - 12 months our focus will be to organize & create events that will introduce & will spark interest to customers. This task will be undertaken in the context of our broader strategy to introduce green & sustainable products for an alternative low construction cost compared to conventional building materials. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: construct 2 prototype models showing use & effectivity of alternative green & sustainable products complete with write ups showing the computation on the difference of engaging us vs the conventional method create collaboration groups between construction & environmental professionals to establish a solid tie up for accreditation launch 100 green & sustainable green products catalogue for easy browsing as we recommend our customers
About this document
green construction building materials and services Business Plan
This document was created by Hazelline of Environmental Planning Advocates using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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