Smarty Rags 1 Page Business Plan

Organic femenine hygiene products. Business Plan

Smarty Rags 1 Page Business Plan

Overview

Smarty Rags has a clear business objective to produce Organic femenine hygiene products. products. These products have been developed over 2 years. with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Smarty Rags has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They address the need to inform pre-teens and teens about the menstrual cycle. Smarty Rags also addresses a woman's need to stay informed about female issues and to laugh through her period. It is a critical issue for our selected target market of Menstruating women from 12-45.

The Value Proposition

Smarty Rags is uniquely positioned to deliver value to Menstruating women from 12-45. "Smarty Rags" provides a help to parents, young women and women learning about and experiencing the menstrual cycle.." In order to be deliver on this value proposition, Smarty Rags is unique in that we cater not only to the body but the mind as well. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Organic femenine hygiene products. market. We consider our key competitors to be: Natracare
Seventh Generation
Diva Cup
Azalea
Maxim
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Natracare
Seventh Generation
Diva Cup
Azalea
by Smarty Rags can compete because it will not only make a superior feminine hygiene product. It will also be the only feminine hygiene company that adds easily accessible information on the product. We are the only company challenging the way the world views the menstrual cycle. .

Key Strategies

Over the next 6 months our focus will be to Secure funding to begin production of Smarty Rags for online sale. This task will be undertaken in the context of our broader strategy to Launch the online store. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: securing funding for manufacture. Launching online store. Selling over 5,000 units.

About this document
Organic femenine hygiene products. Business Plan
This document was created by Onalysa of Smarty Rags using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.