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Friday, June 20, 2014

Skin Scuba Diving 1 Page Business Plan

Teach scuba diving Business Plan

Skin Scuba Diving 1 Page Business Plan



Overview

Skin Scuba Diving has a clear business objective to develop, produce, promote and distribute scuba diving services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Skin Scuba Diving has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the fear and lack of knowledge f the ocean. This is a critical issue for our selected target market of Tourists.

The Value Proposition

Skin Scuba Diving is uniquely positioned to deliver value to Tourists. "Skin Scuba Diving is an all in one venue for learning the basic steps of scuba diving, all the way up to becoming a pro diver." In order to be deliver on this value proposition, we are passionate about scuba diving, we grew up in the Bahamian waters and no other company can show you better service and hospitality than Skin. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Teach scuba diving market. We consider our key competitor to be: Dive Exuma. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dive Exuma by having Bahamians own the business. The owner was born and raised in Exuma. There's no one better to show you a place than the actual locals.


Key Strategies

Over the next 6 months our focus will be to advertise internationally on PADI accredited websites. Hire a PR. Advertise with local businesses. This task will be undertaken in the context of our broader strategy to Introduce a Fishing program. Incorporate program into affiliated companies. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 10 dives a week. Incorporate fishing program. Obtain 100 new customers

About this document
Teach scuba diving Business Plan
This document was created by Rebecca of Skin Scuba Diving using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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