Williams & Sons Home Maintenance and Repair 1 Page Business Plan
Overview
Williams & Sons Home Maintenance and Repair has a clear business objective to develop, produce, promote and distribute Lawn-care janitorial home maintenance services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Williams & Sons Home Maintenance and Repair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a first class business plan soon. This is a critical issue for our selected target market of Professional lawn care and janitorial businesses.
The Value Proposition
Williams & Sons Home Maintenance and Repair is uniquely positioned to deliver value to Professional lawn care and janitorial businesses. "Williams & Sons Home Maintenance and Repair will We provide professional service for a reasonable price." In order to be deliver on this value proposition, we We specialize in pleasing all of our customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lawn-care janitorial home maintenance market. We consider our key competitors to be: Scott's lawn care, coverall, unique's cleaning services, and TruGreen lawn care. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Scott's lawn care, coverall, unique's cleaning services, and TruGreen lawn care by Professional lawn care and cleaning services..
Key Strategies
Over the next 6 months our focus will be to Acquire more assistance, funds, and promotion to help the business grow. Also to become licensed and bonded as a company. This task will be undertaken in the context of our broader strategy to Gain more customers and equipment. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Better promotion Obtain 50-75 customers Find assistance to purchase better equipment
About this document
Lawn-care janitorial home maintenance Business Plan
This document was created by Larry of Williams & Sons Home Maintenance and Repair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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