AL HADID TRADING 1 Page Business Plan
Overview
AL HADID TRADING has a clear business objective to distribute Tropical Fruit Juice products. These products have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
AL HADID TRADING has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a high quality fruit juice beverage. This is a critical issue for our selected target market of small retail shop buyers.
The Value Proposition
AL HADID TRADING is uniquely positioned to deliver value to small retail shop buyers. "AL HADID TRADING will ensure global quality food brand are distributed to the international markets." In order to be deliver on this value proposition, we unique personal experiences, intensive research, travel and studies. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tropical Fruit Juice market. We consider our key competitors to be: Bear fruit juices, Caribbean cool juices, orchard juices. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bear fruit juices, Caribbean cool juices, orchard juices by Unique flavors eg mango
Real fruit puree taste
7 flavors .
Key Strategies
Over the next 6 months our focus will be to Purchase, land and distribute one 20'container of products. . This task will be undertaken in the context of our broader strategy to Purchase,land and distribute a 5 container order . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain 100 retailers Have 5 sales vehicles
About this document
Tropical Fruit Juice Business Plan
This document was created by Kevin of AL HADID TRADING using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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