Ashley GEHRIG'S Essential Oils 1 Page Business Plan
Overview
Ashley GEHRIG'S Essential Oils has a clear business objective to promote Essential Oils and associated products. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ashley GEHRIG'S Essential Oils has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to provide a potential alternative to medications with pure unadulterated essential oils. This is a critical issue for our selected target market of people needing healthy alternatives.
The Value Proposition
Ashley GEHRIG'S Essential Oils is uniquely positioned to deliver value to People needing healthier alternatives everyday ailments. "Ashley GEHRIG'S Essential Oils can potentially reduce medication dependance." In order to deliver on this value proposition, our team will provide education with each product. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Essential Oils and More market. We consider our key competitors to be: DoTerra. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with DoTerra.
by Reputable, pure and unadulterated oils that have been produced for more than 20 years. .
Key Strategies
Over the next 6 months our focus will be to Have a minimum of six Essential oil parties. This task will be undertaken in the context of our broader strategy to Become a Diamond with Young Living. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Selling a kit, Gaining a down line, and 1000 Personal Group Volume.
About this document
Essential Oils and More Business Plan
This document was created by Kenny of Ashley GEHRIG'S Essential Oils using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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