Athol 1 Page Business Plan
Overview
Athol has a clear business objective to produce Financial and management reports services. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Athol has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Clients getting regular follow ups. This is a critical issue for our selected target market of Charities.
The Value Proposition
Athol is uniquely positioned to deliver value to Charities. "Athol' USP is speed, low cost and support. In order to be deliver on this value proposition, we have experienced staff and relentless dedication to the reduction of input tasks enabling more time on report production and interpretation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Financial and management reports market. We consider our key competitor to be firms of accountants which have credibility in the market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Firms of accountants which have credibility in the market by Unique understanding of operational workings of charity and strengths and weaknesses if governance.
Key Strategies
Over the next 6 months our focus will be to Go online to enable easy access to and sharing of reports. This task will be undertaken in the context of our broader strategy to Change software or adopt a Dropbox facility. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Promotional material produced Negotiation of fee structure Recruitment of team
About this document
Financial and management reports Business Plan
This document was created by Paul of Athol using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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