Beth's wedding and event planning 1 Page Business Plan
Overview
Beth's wedding and event planning has a clear business objective to develop, produce, promote and distribute Floral arrangements for brides products and services. These products and services have been developed over 25 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Beth's wedding and event planning has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have their wedding or major event perfect. This is a critical issue for our selected target market of Brides and businesses.
The Value Proposition
Beth's wedding and event planning is uniquely positioned to deliver value to Brides and businesses. "Beth's wedding and event planning will I am the best most creative person for the job." In order to be deliver on this value proposition, we I have 25 years experience providing creative and excellent service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Floral arrangements for brides market. We consider our key competitors to be: Hy vee , Kerry's flowers I am able to provide event services my competitors can not. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hy vee , Kerry's flowers I am able to provide event services my competitors can not by I believe I can provide the best service for this industry.
Key Strategies
Over the next 6 months our focus will be to Provide the best product and service I can . This task will be undertaken in the context of our broader strategy to Make sure every bride or business is 100percent satisfied with my service and end results . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide a service not seen in this area Build a strong customer nasr Turn my business into the best
About this document
Floral arrangements for brides Business Plan
This document was created by Beth of Beth's wedding and event planning using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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